Problems

Pricklee came to Softintex after experiencing a decrease in lead flow from their newly redesigned ecommerce website. To rectify this issue, and avoid making the same mistakes again, they wanted to partner with an agency highly knowledgeable and experienced in the field of User Experience.

Objectives

• An interactive experience for first-time pricklee’s purchasers which teaches and guide them through buying procedure.
• Increases conversion rates through better user experience, less friction, and removed bottlenecks.
• A completely responsive ecommerce experience that works consistently over all gadgets.

Research & Strategy

We had a deeply research of Pricklees’s goal, they needed to enhance conversion rates. In order to achieve this our UX team started to work, completely hoping to confront a profoundly iterative challenge so as to genuinely amplify the improvement in UX we looked to convey, starting with our initial paper prototypes before proceeding onward to digital and interactive versions.

Result

We just did not deliver pricklee’s main goal but we also helped them reconsider the way in which their organization followed sales leads online.Pricklee soon realized the astonishing increase in online conversion rate.