Problem

The outdated website wasn’t performing as an effective business tool. It wasn’t communicating the value and the wide range of services offered by PLS and, subsequently, wasn’t driving foot traffic to PLS stores. The website wasn’t even mobile-friendly, even though most website traffic was coming from mobile devices. Saber Technology Ltd was losing business because of an underperforming website.

Strategies

To turn the tide, we set out to create a user-centric web design that would help saber customers find the solution to their needs and drive them to their local store.

Here is what we aimed to deliver:
World-class responsive website design and messaging that emotionally connected with users
A website that worked well across all devices but was specifically optimized for mobile users
User centric Information Architecture (IA) and intuitive navigation
State-specific versions of the website catering to the services provided in each state
A wizard to help quickly find information based on the user needs
An easy to use store locator to quickly find the store near you